We are all consumers

It’s a great time to be a consumer.

Did you know that the average American supermarket carries 47,000 different products? Stop and think about that for a minute. It’s amazing. Forty-seven thousand products, and how many different products do you buy? Probably nothing close to that. If you’re anything like me, you tend to buy the same things over and over again. Why? Because they are safe. You know you like them. They are a good value. There are a million reasons.

But with 47,000 products to choose from, don’t you wonder what else is out there?

When you are deciding on a movie to watch, what is most helpful to you? A description of each movie, or a personal recommendation from a friend? Most people would prefer the recommendation. You may take the time to read movie summaries and reviews, watch trailors, and listen to critics to get a feel for which movies may interest you. But, when decision time comes, you will choose the movie that your friend recommended you should see. Why? Because it’s safe. You are more confident you will like it. You won’t waste money on a bad film. There are a million reasons.

I’m sure you have gone to the grocery store and seen a new or different product that looks interesting to you. But, you don’t want to try it because you might not like it, you might waste money on it, your family may complain that they don’t have their usual product, etc. You could take the time looking up products online and comparing the various products side-by-side at the store, studying ingredients and nutrition information and determining the better value. But wouldn’t you rather purchase a new product based on a recommendation from a friend who has already tried the food?

My goal with this blog is to try some of those new or different foods and eliminate some of the uncertainty you experience when purchasing new products. I know I will waste some money, end up with products I don’t like, and spend more time at the grocery store. But I’m willing to endure all of these hassles for the thrill of finding something new I like and sharing it with you!